The Importance of Quality Assurance for Content Marketing


Quality assurance has become integral to every company’s operations, including sales, marketing, etc. When it comes to smaller campaigns, such as content marketing, some people think that it doesn’t need QA. However, this is not true in most situations since there needs to be control over small projects as well. While businesses can hire project managers to get the job done, they still need to use various QA automation tools to ensure this project is at its best for both the company and its customers. When hiring, companies can be creative and require a video resume to get to know the candidates on a more personal level.

Why quality assurance is important for successful content marketing 

Setting up your content strategy includes:

  • Working on the content calendar.
  • Determining the topics.
  • The processes of delivering the content.

With an experienced QA specialist, you can easily keep control of the whole campaign from start to finish successfully. 

1. Beginning the content procedures

In the case of common business processes such as sales, companies can simply announce sales assistant jobs, hire the best talent out there, and achieve success by working with these specialists. They also consider part-time opportunities for this vacancy, because part time jobs in London, Berlin, Brussels and other megapolisses are very popular. People looking for ways to become a business analyst or work for a tech company are also a great choice for partnership. However, in content marketing, there are a lot of small details that need extra attention. And, if these details aren’t carefully taken care of, the whole project may fail. If you decide to create the content by working with freelancers, there’s a need to check whether the provided content is of good quality or not. Does it meet company standards and expectations?

Next, the QA specialist should also be able to know some social media trends and whether the content for it is optimised or not. In the meantime, you should also provide them with company policies and brand guidelines so that the QA process meets your expectations. 

2. Reviewing the content

When the content is being created in the next phase, it’s time to check it out and ensure it’s of great quality. Whether you keep it in-house or hire freelancers, there’s still a need to review and approve the content. To avoid errors and ensure quality content, you must establish a detailed QA process. This process will include defining the guidelines and criteria for the content that you consider excellent, using tools to check grammar, and making edits. 

You should also check the layout, including text size fonts, logo, image sizes and where they should be placed, etc. In the bigger picture, this will provide the final results of your content marketing campaign. 

3. Content delivery process

You should’ve already created and shared some of the content by this stage. Whether done via email marketing, a healthcare chatbot, or website blog, you have many options to deliver your content. Make sure to include the content delivery process within the QA process as well. You may have created the perfect piece of blog articles or the most engaging Facebook posts, but it will be hard to connect with your audience if you don’t know what channels you should use. 

Quality assurance can help identify how, where, and when your content should be delivered. Is it enough to share it on your website blog? Should you try to repurpose it? Find the answers to such questions, and your content strategy will succeed. 


Quality assurance is a must for a strategic and detailed approach to content marketing. It will help identify assignments for your team, control those tasks, and provide excellent results. Moreover, during the process, you can just sit back and enjoy all the effort you’ve put into your content strategy. The QA team will do the rest.