The country’s gambling watchdog, Spillemyndigheden, has released the “2020 Danish Gambling Report,” which breaks down the country’s gaming market statistics and shows how the pandemic is affecting it. With a BSI of DKK 3,205 million, the lottery had a 35 percent market share, making DKK 2,453 million in revenue, 27 percent of the total market revenue. Only 25% of the total earnings came from sports betting, while only 11% and 2% came from slot machines and land-based casinos. This was the first time in the market that online casino earnings were higher than sports betting.
The inside story
There were fewer sports events to bet on because of a COVID-19 lockout. This has been blamed for many casinos and gambling halls closing down. But this had the unintended effect of making online gaming more popular. Now, over 45 percent of BSI comes from online games, while just over 30 percent comes from land-based IVIBET DE games.
Because of the COVID-19 issue, online gaming came close to matching land-based gaming in 2017 and finally passed it in 2018. Since then, online gaming has been more popular than land-based gaming in both verticals.
This shows that people’s tastes have changed dramatically from land-based casinos to online casinos. More than 40% of BSI in 2012 came from land-based gambling, while only 20% came from online gambling. In 2019, the Danish gaming industry had a total BSI of DKK 9.2 billion, which is about €1.2 billion. This is down DKK 600 million, or 6%, from the previous year. Industry tracking shows that from 2012 to 2019, BSI’s sales went up by about 25%, to about DKK 2 billion.
A report from Spillemyndigheden says that between 2012 and 2020, when the Danish economy grew at the same rate, betting income made up “almost the same share” of national GDP. Even though Denmark was seventh in 2020 for the most money spent per adult, the industry fell behind the Nordic economies that are close by. For 2020, Norway had the highest total consumption at DKK 2,594 per adult, just over 500 more than Denmark. Sweden, Finland, and Iceland all used more than Denmark did. The Spillemyndigheden also has a breakdown of responsible gaming statistics that show there will be 26,115 gamers enrolled in ROFUS by the end of 2020, an increase of almost cfcnet 24,000 from 2012.